Real Estate Solutions For Awesome Brokerages: Lead Generation Software

>> Tuesday, May 8, 2012

By Felipe B. McCluney


Innovative real estate solutions in lead quality generation products and management software suites will exponentially improve a real estate brokerage. Real estate lead generation software services and tools save agents and brokers money and time by automating the lead process. The real estate mantra "always be closing" will be likelywith qualified leads because time saved in that step will transfer to MLS listing, property showings, drafting contracts, interacting with appraisers, inspectors, loan officers, mortgage companies and the tedium of escrow steps to close the sale. Automated quality lead generation will increase productivity by fifty percent and streamline future conversions.

An important facet to lead management systems is daily notices and feeds for subscribers. Similar to real estate contract management suites and the national MLS system, comprehensive real estate solutions software suites collect and classify FSBOs (for sale by owners) leads, expired MLS listings leads and pre-foreclosure leads into a unified database with several features. LMS provides all home owner contact facts.

Qualified leads will be the product of national, regional and local public record searches associated to property owners, taxes, MLS listings and the DNC Registry. Based on developed search algorithms, the top lead generation providers will deliver accurate data to capture potential relisting behavior patterns for higher conversions rates. The results will offer managed early contact opportunities for expired listings. The benefit is compelling.

The complete lead management system brings everything together in a logical interface with accurate and complete listing details. Tasks, to do lists, maps with driving directions and complete MLS histories are within a glimpse on a single monitor. Supporting highlights include mail merge to print for establishing agency rapidly by providing all brokerage literature to entice sellers.

Having an LMS for a complete real estate solutions package is imperative in 2012. Forty billion dollars will stimulate the housing market under the National Mortgage Settlement and motivate distressed home owners. Moreover, new rules will initiate a cascade of foreclosures estimated at over 2 million properties. Residential property owners will have a brief opportunity to cash out on their retirement asset before comps fall below 2008 levels. Sellers will be seeking to capture as much value. Loan modifications will lead FSBOs and broker listings. Market forces will drive both distressed and solvent home owners to sell and re-list multiple times to evade total asset loss. Finally, realtors shouldl expect FSBOs to increase because of falling market values and sellers assuming liability to avoid commission fees.




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